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BA in Business Administration

A degree in Business Administration can help you develop the skills, work ethic, and character required to succeed in business today.

Our low student-to-faculty ratio ensures you get the attention you need to solidify your newfound skills, and our emphasis on real-world projects means that you don’t just know the theory—you know how to apply it. Most importantly, you’ll learn to integrate your faith with your business practices. In fact, your professors have done just that—lived out their faith in the world of professional business.

Whether you are called to help with economic development in Africa or to work for a multi-billion dollar corporation in the States, your daily decisions and personal discipline reflect your Biblical worldview. Lincoln Christian’s BA in Business Administration prepares you to live your mission in whatever business field you choose: marketing, administration, accounting, management, communication, finance, government affairs, human resource management and more.

Check out our LCU Business Blog for great tips and advice.

Potential Careers

Manufacturing
Small Business
Corporate Offices
Government
Sales
Nonprofits
Church or Para-Church Organizations

Course List

AD 101
Introduction to Business
An introduction to major facets of business: marketing, accounting and finance, human resource management, management, and organizational behavior.
AD 292
Business Communication
An introduction to the skills needed in managerial writing and speaking. The course covers writing strategies for routine, bad news, and persuasive messages in the form of letters, memos, email messages, and employment correspondence (resumes, letters of application, and follow-up letters).
AD 355
Accounting and Finance
An introduction to financial and managerial accounting concepts, financial statement analysis, time value of money, and project proposal evaluation.
AD 373
Marketing I
An examination of customer-driven marketing, situational analysis and strategy, segmentation, targeting, positioning, buyer behavior, product development, pricing, distribution, promotion, and brand management.
AD 374
Marketing II
A continuation of concepts introduced in AD 373 with more emphasis given to market research, buyer behavior, and social-media marketing. Prerequisite: AD 373.
AD 380
Organizational Behavior
An examination of individual behavior and group behavior in organizational contexts. Topics include personality, values, attitudes and diversity, emotional, social, and cultural intelligences; group dynamics and teams; conflict management and communication; perception and decision making, and managing stress.
AD 381
Human Resource Management
An examination of major HRM functions. Topics include employment law, job analysis, staffing, training, performance appraisal and employee development, compensation, discipline, and HRM strategy and planning.
AD 480
Organizational Management
An examination of management functions and skills. Topics include: managing others, employee motivation, organizational politics, organizational trust, organizational culture, managing the self, and leadership.
AD 485
Business Ethics
An examination of ethical issues facing contemporary business. Topics include economics, corporate responsibility, personnel policies, work conditions, bribery, job discrimination, product safety, advertising, and the environment. Course includes an overview of philosophical and theological approaches to ethics with an emphasis on self-appropriation, virtue development, and decision-making.
AD 487
Project Management
An examination of the concepts, tools, and techniques of traditional and agile project management, including need identification, work breakdown, scheduling, resource allocation, assessment, documentation, and teams.
AD 488
Operations Management
An examination of the processes utilized by organizations in the production of goods and services. Topics include continuous improvement and lean philosophy, value-stream mapping, process examination, and process improvement; 5S and Kanban systems; root-cause analysis; DMAIC and PDCA techniques, work flow and layout.
AD 493
Leading and Managing Change
An examination of change theory, including consideration of corporate culture, politics, psychology of change, strategy, and leadership.

Student Testimonials

Hear from students who’ve earned a BA in Business Administration:
  • “Other schools push specializations, so having the broader business administration degree is a benefit. I value the quality of education at LCU. My business classes were informative and valuable. They shaped my character and helped develop my work ethic.”
    — Erica Ballard Winn
  • “Every day, I work with graduates from large universities; none of them have been as prepared as I’ve been for the true, day-to-day challenges of business life.”
    — Caleb Wright
  • “I am very appreciative of Lincoln Christian University and all that it has to offer to a Christian seeking to be a servant for God’s Kingdom.”
    — Paul DelValley
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