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BA in Communication Studies

Put your people skills to good use with a BA in Communication Studies at LCU.

Students in this program will learn to communicate in a manner that is consistent with a Christian worldview as they pursue personal growth, professional advancement, and the fulfillment of their responsibilities in the church and community.

Our Communication Studies program provides a firm foundation for a future in many careers which places a premium on effective oral or written communication. Your classes will introduce you to the art of public speaking and debate and open your eyes to how media shapes today’s world. You’ll apply what you’re learning about the art of persuasion to evaluate the rhetoric of politics, religion and social movements. You will also have the opportunity to learn about storytelling, interviewing, marketing and church related communication as well as how communication works in organizations, families and personal relationships. And, as you move through these topics, you’ll form your own opinions on communication ethics and free speech.

The BA in Communication Studies at LCU can help you develop your own take on the art of persuasion. After all, in today’s visually saturated culture, a good word will never go to waste.

Potential Careers

Writer
Editor
Journalist
Public Relations
Business Administration
Government/Politics
Law School
Communication Education
Media
Human Resources

Sample Course List

Some of the classes you’ll take while pursuing your BA in Communication Studies:
LA 301
Mass Communication
This course examines the theory and practice of mass communication, with historical and critical examination of print media (books, magazines, and newspapers), electronic media (television, radio, and recordings), and film. Related topics covered include media research, mass media effects, mass media and society, mass media and government, mass media ethics, and mass media law.
LA 305
Argumentation and Debate
An introduction to both the mechanics of academic debate and principles of argumentation that can be applied to other methods of decision-making in which people weigh reasons pro and con. Students apply these insights to the analysis of arguments in the public sphere and participation in oral debate.
LA 310
Rhetorical Tradition
A Survey of major trends in the development of rhetorical theory from Homer to the present. Special attention is given to comparing and contrasting different theories of rhetoric, the implications of these theories primarily for oral communication and its consequences, and the ways these theories are adapted to a variety of philosophical, social, and political contexts.
LA 315
Rhetorical Criticism
A quasi-chronological examination of the variety of methods used by rhetorical critics in analyzing the suasory dimensions of public civic discourse. The issues and circumstances that have generated these methods will be considered as well. Students develop a familiarity with the tools, purposes, and problems faced by the rhetorical critics and an ability to produce rudimentary rhetorical criticism.
LA 404
American Public Address II: 1901-Present
A history and critical appraisal of the rhetors, movements and rhetoric from the "bully pulpit" of President Theodore Roosevelt to the present. Analysis and discussion of specific rhetorical episodes are designed to nurture the student's understanding of the exigencies and constraints that confront public advocates as well as to illustrate the relationship between rhetorical practice and American public culture.

Student Testimonials

Hear from students who’ve earned a BA in Communication Studies:
  • “I have been given an excellent basis of knowledge about communication and how Christians should apply communication not just to the workplace, but to life through the Communication Studies program at LCU. Dr. Verkruyse’s enthusiasm for communication and the church are evident in his teaching."
    — Ann Riddle
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