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BA in Sport Management

A degree in Sport Management will help you develop the management skills, industry knowledge, work ethic, and character required to succeed in a wide verity of employment opportunities in the growing sport management field.

Students will benefit from smaller classes, while gaining valuable experience assisting with LCU’s intercollegiate athletic programs, and having the opportunity for hands-on experience assisting with intramurals and tournaments. Within this program, an emphasis is placed on integrating Christian faith into the management of sport. Students will learn that sports is more than wins and losses, money, or entertainment. Students will be reminded of their value as image bearers of God, and will be encouraged to view sports through the lens of human flourishing. Physical health, the value of play, and a healthy understanding of competition will all be examined through a Biblical worldview. Sport managers and coaches have a unique opportunity to impact those they interact with on a daily basis. This program would equip students to go into this field and be a light for Christ.

Potential Careers

Intercollegiate Athletics
Professional Athletics Organizations
Sport Facility Management
Community Recreation Director
Sports Information and Public Relations
Sports Ministry

Course List

Some of the classes you'll take while pursuing your...
AD 292
Business Communication
An introduction to the skills needed in managerial writing and speaking. The course covers writing strategies for routine, bad news, and persuasive messages in the form of letters, memos, email messages, and employment correspondence (resumes, letters of application, and follow-up letters).
AD 355
Accounting and Finance
An introduction to financial and managerial accounting concepts, financial statement analysis, time value of money, and project proposal evaluation.
AD 373
Marketing I
An examination of customer-driven marketing, situational analysis and strategy, segmentation, targeting, positioning, buyer behavior, product development, pricing, distribution, promotion, and brand management.
AD 380
Organizational Behavior
An examination of individual behavior and group behavior in organizational contexts. Topics include personality, values, attitudes and diversity, emotional, social, and cultural intelligences; group dynamics and teams; conflict management and communication; perception and decision making, and managing stress.
AD 453
Not-for-Profit Organizations
An examination of starting and operating a not-for-profit. Topics include strategic planning, program development, volunteers, staff and board relations, marketing and public relations, budgeting, grantsmanship, major gift programs, special events, and direct fundraising.
AD 485
Business Ethics
An examination of ethical issues facing contemporary business. Topics include economics, corporate responsibility, personnel policies, work conditions, bribery, job discrimination, product safety, advertising, and the environment. Course includes an overview of philosophical and theological approaches to ethics with an emphasis on self-appropriation, virtue development, and decision-making.
SM 101
Introduction to Sport Management
An introduction to the industry of sport management, examining the history of the industry, current trends, and recommended practices. Potential career options will be explored with an emphasis on job descriptions and professionalism.
SM 323
Sports Marketing and Public Relations
This course will build on the principles of marketing, while examining their application to the industry of sport. The use of social media platforms, websites, apps, promotions, and press releases will be explored and instruction given on how to properly handle both internal and external communication.
SM 388
Athletic Event and Facility Management
An examination of game day management and what it takes to plan, staff, and coordinate athletic events. This course will also examine the management of athletic facilities, covering topics of development, budgeting, maintenance, and scheduling.
SM 413
Sport Law and Risk Management
This course is designed to provide students with a basic understanding of the legal issues surrounding sport, encouraging effective management practices, and the minimizing of potential risks.
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