NOTE: an earlier version of this post first appeared at michaelgowin.com.
Reading good books is a great way to learn and improve your life (and the lives of those around you). Getting a chance to chat with a book’s author? Even better.
During the Spring 2014 semester, business administration students in my Marketing II class read Dan Pink’s To Sell Is Human, and we thought it would be cool to have a conversation with Dan about the book. I was part of the launch team for TSIH in the fall of 2012 and emailed Dan a few weeks ago to see if he’d be open to Skyping with the class. He agreed and we “met” in April for Dan’s guest lecture. Here’s a recording of our conversation.
Dan has written a number of bestselling books that I’ve read and continue to recommend to my students and friends interested in business, work, career, and motivation: A Whole New Mind (one of my favorites), The Adventures of Johnny Bunko, and Drive. He’s also delivered an outstanding TED Talk based on his research for Drive, entitled “The puzzle of motivation.” It’s one of the 10 most-viewed TED Talks of all time.
If you’re interested in learning more about To Sell Is Human, I’ve reviewed it and written a summary that you may find helpful.
Many thanks to Dan for doing what he does and for making himself available to LCU students.