Director of Marketing

Department:	Marketing
Work Schedule:	40+ hours/week, including weekend hours
Job Status:	Full-Time
FLSA Status:	Salary Exempt
Reports To:	Director of Enrollment
Positions Supervised:	None
Amount of Travel Required:	Minimal

POSITION SUMMARY

The Director of Marketing is responsible for the administration and oversight of Lincoln Christian University’s marketing and branding efforts, supporting the University’s unique position in the Christian higher education marketplace and in the local church. The Director’s responsibilities include the development and implementation of marketing and communication strategies; oversight of marketing services, including photography, videography, print and digital media, event promotion and coverage, and maintenance of the University’s website; and maintenance of the marketing budget.

ESSENTIAL FUNCTIONS

• General Administration
  • Develops and maintains a positive, collaborative working relationship with all University employees, with particular emphasis on Academics, Enrollment Services, Lincoln Christian Institute, Information Technology, Advancement, and Alumni Services
  • Manages the marketing budget
  • Develops and maintains relationships with third-party vendors, consultants, and service-providers
• Marketing and Communication
  • Manages the strategic and creative design of Lincoln Christian University’s marketing and communication materials and Lincoln Christian Institute’s marketing and communication materials, with an emphasis on articulating and promoting the mission, vision, and identity of the University and the Institute
  • Develops strategies to ensure consistent communication and use of brand imaging University-wide; trains both internal and external constituencies on brand requirements to ensure uniform style
  • With the collaboration of Enrollment Services, develops and executes a strategic branding strategy that facilitates the effective recruitment of students in accordance with the University’s mission
  • Manages the strategic and creative design of Lincoln Christian Institute’s online resources (PDFs, podcasts, etc.)
  • With the collaboration of Advancement, develops and executes communication strategies that attract donors supportive of the University’s mission
  • Oversees all aspects of the University’s project management process to ensure institutional marketing needs are met in an appropriate and timely manner
  • Oversees the design, production, and distribution of all university publications, particularly the Restorer, the University’s alumni magazine
  • Ensures that the University’s website remains current and executes necessary updates in a timely manner; serves as liaison between the University and third-parties involved in website design and management
  • Crafts an effective social media presence that builds and sustains awareness of the University; actively evaluates options for expansion of social media footprint (departmental Facebook pages, increased Instagram/Twitter/YouTube presence, etc.); uses data to analyze social media effectiveness and make necessary adjustments
  • Spearheads the design and creation of University marketing materials and services, as well as marketing campaigns and promotional activities; conducts design services as necessary, including photography, videography, graphic design, print media, and other areas of need
  • Regularly conducts research to ensure that the University stays on target with current and emerging higher education marketing trends; collaborates with departments to ensure relevance
  • Serves as the University’s media relations coordinator
• Other
  • Accept as true LCU’s Statement of Faith and support LCU’s mission, vision, core values, and philosophy of education
  • Adhere to all University policies faithfully including the Employee Handbook and live “above reproach”
  • Participate in the spiritual life of campus
  • Encouraged to lead spiritual events and engage in mentoring students
  • Attend campus employee meetings as scheduled
  • Other duties and projects as assigned
  • Participates in regional and national conferences as available

POSITION QUALIFICATIONS

• Commitment to the mission and vision of the University
• Demonstrated ability to tell compelling stories through print media, photography, videography, etc.
• Ability to cast a vision and forge strong, effective relationships in all facets
• Strong organizational, time management, planning, and leadership skills
• Ability to multitask, manage, and prioritize multiple projects; proficiency at working both independently and collaboratively
• Knowledge of current marketing, web presence, and social media practices by both Christian and higher education organizations
• Proven success and experience in interacting effectively with diverse populations; able to create media that appeals to a wide variety of constituencies, from high school students to older alumni
• Ability to work irregular hours as needed, including evenings and weekends as requested

SKILLS & ABILITIES

Education: Bachelor’s degree from a four-year accredited college or university required; master’s degree preferred

Experience: Marketing experience in a Christian organization or higher education institution preferred

Computer Skills: Proficiency in working with computers, word processing, website management, social media platforms, and spreadsheet management software

Specialized Skills: Knowledge of Adobe Creative Suite, particularly Photoshop, Lightroom, InDesign, and Illustrator; video editing software; professional writing expertise; and familiarity with HTML

WORK ENVIRONMENT

• Typical office setting with appropriate climate controls
• Various campus environments
  

PHYSICAL DEMANDS

N (Not Applicable)

Activity is not applicable to this occupation.

O (Occasionally)

Occupation requires this activity up to 33% of the time (0 – 2.5+ hrs/day)

F (Frequently)

Occupation requires this activity from 33% – 66% of the time (2.5 – 5.5+ hrs/day)

C (Constantly)

Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Abilities	Stand	F
	Walk	C
	Sit	C
	Reach Outward	C
	Reach Above Shoulder	C
	Climb	O
	Crawl	O
	Squat or Kneel	F
	Bend	F
Lift/Carry	< 10 lbs	C
	11-20 pounds	C
	21-50 lbs	C
	51-100 lbs	O
	> 100 lbs	O
Push/Pull	< 12 lbs	O
	13-25 lbs	O
	26-40 lbs	O
	41-100 lbs	O

Applicants should be prepared to respond to the University’s mission, core values, and statement of faith (available at https://lincolnchristian.edu/about-us/). Submissions will be accepted until position is filled.

Lincoln Christian University was founded in the heart of Illinois in 1944. Today, more than 1,000 students pursue their undergraduate, seminary, and adult and graduate studies education at our main campus, extension sites, and online. LCU offers a variety of majors and degrees ranging from professional two-year associate degrees to the Doctor of Ministry. The school is historically associated with the Christian Church/Church of Christ, or Restoration (Stone-Campbell) Movement. LCU alumni have served across the United States and in more than 160 countries. LCU gives its students the knowledge, skills, and Biblical worldview to live their mission in the church, the workplace, and the world.  Additional information about Lincoln Christian University is available at www.lincolnchristian.edu.

Lincoln Christian University does not unlawfully discriminate in employment practices on the basis of race, color, national or ethnic origin, age, gender, disability, or prior military service. Lincoln Christian University encourages applicants who will contribute to the cultural diversity of the University to apply and to identify themselves if they wish. Federal guidelines clearly recognize the right of church-related institutions to seek personnel who will support the goals of the institution, including the right to select members of the church to which the institution is related.