Nearly every seat in E-4 was filled on Monday, April 21, 2014. Some of LCU’s Marketing Level II students had settled into the Charles Mills Administration Building classroom as much as 15 minutes early to hear the day’s guest lecturer, Dan Pink.
Pink is a nationally acclaimed author of five books — including long-running New York Times bestsellers, A Whole New Mind and Drive. His latest book, To Sell is Human, is a #1 New York Timesbusiness bestseller, a #1Wall Street Journal business bestseller, and a #1 Washington Post nonfiction bestseller.
There he was, “all dressed up” he said, in tee-shirt and spectacles at his home office, to spend an hour with Associate Professor of Business Administration Michael Gowin’s students. They had just finished reading Pink’s To Sell is Human.
“Can you see my bobble-head collection?” Pink asked the class to a round of chuckles and setting the tone for the hour. He opened the session with a brief talk about how his works come about, how the vulnerability of emails and conversations with his readers – even if it’s criticism – helps fuel ideas that get stronger through those exchanges, ideas he would not have considered otherwise. Pink believes the days of “if-then incentives” are over, or will be shortly. Instead, he advocates a business philosophy that allows for autonomy and creativity in employees rather than a bygone system of routine reward.
“I appreciated the time Dan Pink took to Skype with our class,” said senior psychology major Paris Williams. “He seemed very intentional about getting honest feedback from us regarding his book. He definitely caters to his customer and did not make the visit all about him.”
Gowin says most of his students are planning to work in for-profit business sectors, so when Pink asked the students what the “one thing” was that most influenced them from his book, the ice broke and the conversational pace progressed rather easily.
“The biggest lesson I got from Mr. Pink was his advice to us as young people,” said senior business administration major Bethany Rea. “He told us to always work hard and take more risks, because they will not always be presented to us. He also advised us to truly care about what we sell or promote, to be an expert, and to treat all customers exceptionally.”
Pink’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. Gowin’s Marketing II Skype visit with Daniel Pink may be viewed in its entirety on LCU’s You-Tube channel.
“It was a very beneficial Skype session,” Rea added, “we heard from a published author and got advice that will be useful as soon as we graduate and enter the work field for ourselves.”
In 2013, Gowin’s class Skyped national author, journalist, and marketing consultant Chris Brogan.
LCU’s Business Administration program prepares its students for success in the business field by developing Christian character and work ethics along with business applications and professionalism. Gowin and Program Dirctor Eric Teoro fuse a distinctly Christian worldview of business with the expertise of professionals in the field.